MINIMUM
What began as a stand-alone retail store in Aarhus Denmark in 1997 has since developed into an international fashion brand. Minimum is the result of a shared desire to design clothes that is accessible yet fashionable with a keen eye for detail, quality, and fit.
Minimum is quintessentially bridging our rich nordic heritage with a minimalistic approach to design. With our magic happening in the crossfire just before niche trends become commercial, we pride ourselves by following subcultures and translating the essences into fashion just before they become mainstream.
Our collections are characterized by being fashionable at an affordable price point without compromising quality. Always in style and with a global outlook on tendencies, we strive to incorporate the Minimum DNA with clear lines and a straight forward, uncomplicated take on fashion’s latest trends in our collections.
