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minimum launches
new collection in berlin


this season, minimum will host an event during berlin fashion week together with highsnobiety,
it will take place the 4th of july 2018 from 5-7 pm. highsnobiety is an online publication covering
forthcoming trends and news in fashion, art, music and culture - all on one platform.
minimum launches the new collection in berlin to emphasize, that minimum is a brand on
the international fashion scene. the collection has become more simplified
and trend-based. the visual identity and visibility creates minimum by using the
strong message, take, take, take. 



take, take, take, minimum spring 19 

the collection is inspired by the cinematic universe and the message visually expresses
itself in a progressive way, take action, take care and take off. minimum throw off the
passive attitude of previous months and jump into activity.

key mega-trends include taking physical action in the new year, taking ecology seriously
in our daily lives, and traveling to new and exciting places, in new ways.
the aesthetic is one of deluxe outdoors.

hiking aesthetic will become key, with a taste of deluxe safari vibes coming through in sandy tones,
premium military inspired finishes and technical construction also see synthetic fabrics
contrasted against natural classic cotton hand feels and flowing and sheer fabrics taking over.

read press release


minimum throw off the passive attitude
of previous months and jump
into activity