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prologue

to us, a prologue is the part that comes at the beginning of a tale. prologue is a look into our world – this is where we share our inspiration, design philosophy and who we are with you. welcome!

exploration

the high-summer/pre-autumn by minimum is inspired by escaping the confines of everyday reality. the collection builds on an adventurous story, dressing you in the bleached and burnt colours to be found in the deep, warm and sandy desert.

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frédéric forest

french artist frédéric forest started drawing art pieces before he could write his own name. his, now famous, minimalistic drawings are solely done with thin black pen lines, just enough to picture the motive. with his subtle lines, he depicts the industrial environment, architecture and human interaction at aarhus harbor in an exclusive collaboration with minimum.

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where the wind takes me

when the wind of change blows, some people build walls. others build windmills. and when the danish winds refuse to stop blowing because, well, that’s the climate up here, some people bring out their kitesurfing equipment and make the most of it.

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the young man and the sea

jakob clausen is, at 25 years old, already a skilled fishmonger. he’s the owner and manager of the aarhus harbour mainstay “clausens fiskehandel”, a business that’s been in the family for five generations and in the city for 130 years. here, jakob talks us through a day in life on the harbour.

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by the sea

inspired by the surroundings at the harbour of aarhus and the nordic seas we have designed a collection suitable for both going out and going to the beach.

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coastal calm

soft, damp sand under your boots combined with fresh, salty air, and the sound of waves gushing into the seaweed-filled foreshore is a form of serenity that you rarely find close to a pulsating city centre. situated on the east coast of Jutland, aarhus is a great example of a city with natural breathing spaces everywhere you look.

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if these walls could speak

galleri jacob bjørn is, you guessed it, a gallery owned by jacob bjørn. based in aarhus and with strong ties to both the hyperlocal and global art scene, jacob bjørn has established himself as a modern-day gallerist with a clear vision of which mark he wants leave on the world of art. here, he introduces us to some of the tricks of the trade.

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the balancing act

ruth crone foster is a force of nature. a one woman army based in aarhus, ruth merges art and commerce in her work life to serve both her own artistic practice and commercial clients. we met her for a chat about the balancing act and the art of listening to not only herself but also the universe for inspiration.

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inspired by icons

this season, we are particularly inspired by timeless design icons, that will outlast any season and trend. explore our latest collection.

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inspired by: emma martiny

blogger, influencer and author are just some of the many titles included on emma martinys resumé. we met up with the aarhus based entrepreneur for a photoshoot and a talk to get to know more about her personal style, sense of fashion, and her best styling tips.

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